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New York, NY (PRWEB) November 18, 2009

SetJam publicly released its entrant into the hyper-competitive Internet TV guide market today at the Web 2.0 Expo taking place at the Jacob Javits convention center in New York City, winning the People’s Choice award. Responding to the increasing demand of millions of people to find and watch the ever growing number of legally available TV shows and movies scattered across the web, SetJam has built a simple, specialized search engine that helps bring what is collectively the largest library of full-length TV shows and movies in the world, one-step closer to the simplicity of traditional TV.

According to CEO, Ryan Janssen, SetJam plans to compete in such a crowded market, “By doing less, better. Our competitors are trying to position themselves as giant media portals, where they hope to have anything and everything video in one place. That’s not what our customers tell us they want. In today’s seamless web, people want a simple tool to take them quickly and efficiently to the premium content they actually care about. That’s exactly the tool we’ve built at SetJam.”

The homepage of the site presents users with a simple search box. The results page lists every episode from first to last with links to view each episode based on the business model of the destination site (free, pay-per-view, or as part of an existing subscription, like Netflix). Unlike other providers, SetJam does not frame the content on their own site, but rather directs users to the content provider’s site where the show starts to play immediately.

Besides a simple save button next to the search results that enables users to quickly build a queue of their favorite shows, there is no indication that SetJam wants users to stay on their site at all. Janssen defends this approach, “Our competition is relying on advertising to support their sites, so they have to find a way to capture you. Today’s user is just too smart for that. We’ve built our business around the affiliate model. Like Google, we get paid to take you where you want to go faster.”

To back it’s claims about what consumers want, SetJam cites TDG’s latest digital media analysis, “Broadband-Enabled TV: Rise of the OTT Provider” that says that 85% of consumers simply value being able to quickly find and watch episodes of current TV shows they may have missed or want to watch again. SetJam has taken the opposite approach of other search companies by filtering out all short-form, user generated content from their index. Janssen also said that internally, his team has focused on what they call the “Time-to-Watch” metric–the length of time from turning on your TV to watching your show–and claims SetJam is nearly twice as efficient as his closest competitor.

Janssen says he’s excited to be opening up his service to the world, “You can only tell so much in a private beta. Our goal from day one has been to a make watching online TV as easy as traditional TV–today we’ll finally get see how close we’ve come!”

As of this morning SetJam is publicly available at: http://www.setjam.com

About SetJam

SetJam was founded in June of 2009 by Ryan Janssen, the former Chief Operating Officer of online financial tool builder Angelsoft.net. From day-one, SetJam’s mission has been to make online TV as simple as traditional TV. SetJam is headquartered in New York City’s Silicon Alley with development offices in Warsaw, Poland. For more information please email press [at] setjam.com.

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